Based in London, with a global reach, Chapter Three offer a 360 degree approach to content creation, social media management and online amplification using influencer marketing and paid media strategies. Chapter Three are based cross the luxury lifestyle sector – working with brands ranging from Nike to MTV, through to Gymbox, 1Rebel, BXR London, MNKY HSE, Farmacy and Bala Baya, amongst many others.
We managed to get 5 mins to chat with Louise Rumball who told us more…
How old where you when you first tried a venture?
I qualified as a lawyer when I was about 25 and decided that if I was going to continue as a corporate lawyer, that I was going to go and do it in Dubai. Whilst I was given two months off between jobs, I started my own health and fitness blog where I met the founders of 1Rebel, one of London’s first luxury boutique gyms. Fast-forward two months later and I was accepting a job offer to start a social media agency with them and I definitely wasn’t on a plane to Dubai!
Do you have any role models?
My Dad has taught me everything that there is to know about building something for yourself from nothing. He lost his Father when he was young and I rely on him heavily so I am very grateful for the support that he provides me but more importantly, am in admiration that he was able to do it without having that Father figure to rely on. I also have 3 very influential role models in the form of mentors that run some of the UK’s biggest advertising and marketing agencies. They have definitely helped as aspirational figures in my career path.
Who has taught you the most?
Controversially, I would probably say myself. I have figured everything out along the way on my own. It definitely hasn’t been easy, but I am incredibly proud that I have got to where I have today.
Which one failure did you learn most from?
When my first and biggest client decided that they didn’t need my services anymore, I nearly had a heart attack. I was thrown out into the City to fend for myself and was absolutely petrified. That being said, it was the best thing that ever happened to me as I opened up my client base to all sorts of brands that I was restricted to by working with them initially.
If a plaque had to go up in one coffee shop/restaurant/bar saying Chapter-Three was founded here where would it be?
We have moved office a couple of times over the last year or two but all of our growth and memories have come from Labs Worldwide, the most incredible co-working and office space in the middle of Holborn. In the space of 3 months we have gone from a 1 person lounge access to a 10 person fixed office and we have had some of the most amazing memories building the business here together.
What is the best thing about working at Chapter-Three?
The team and the clients and the office. I come to the most amazing workspace every day and don’t feel like i’m working. The passion, the ambition and the happiness is unparalleled. My team are like family and to top that, we get to work with some of the most incredible brands on creating their content and social strategies.
Do you think there is a gender Imbalance in Tech?
One of our biggest clients is a Fiit-tech start up and they have a fairly even spread of males and females within their team. I think things are changing with Tech, just as I think that they should, but there is definitely still a male-skew in most cases.